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  • Holiday Sales 2017

    Happy Thanksgiving! We wanted to let you know that there are a lot of exciting things happening this weekend!

    Black Friday Sale (Friday - Sunday)

    + Buy 1 pair of shoes get 10% off

    + Buy 2 pairs of shoes get 20% off 

    + Buy 3 or more pairs of shoes get 30% 

    *Sale applies to full priced shoes only

    *Black Friday Sale Shoes can only be exchanged for shoes of equal or lesser value

    Sidewalk Sale (Friday - Sunday)

    + We will be having our sidewalk sale with huge markdowns. Shoes start at $20!

    *Brands include Vans, Doc Martens, Globe, Adidas, Nike and more...

    Giving Tuesday (Friday - Tuesday)

    + Giving back is an important part of the Holidays! Stop by this weekend and buy a pair of shoes for a kid in need. Shoes will be picked up by the Walnut Avenue Women's Center and given to families.

    Happy Shopping!

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  • 2017 Holiday Gift Guide

    Stocking Stuffers for $10 or Less

    1. Lightning Laces - Checked Out l $3.95
    2. Winged Shoe Sticker - Old School Supply Co. l $3
    3. I'm Not Bossy Coin Purse - Blue Q l $4.99
    4. Santa Cruz Bike Keychain - Tim Ward l $5
    5. Beach Pin - Strike Gently l $10
    6. Reaper Sticker - Old School Supply Co. l $3
    7. Eyes Pin - Strike Gently l $10
    8. Game Controller Pin - Valley Cruise l $10
    9. Weed Pocket Box - Blue Q l $7
    10. Santa Cruz Classic Dot Sticker - NHS l $2

      Stocking Stuffers for $50 or Less

      1. Sunglasses - AJ Morgan l $20
      2. Falcon Beanie - Vans l $22
      3. Sunglasses - AJ Morgan l $20
      4. Cactus Leather Mini Wallet - Fluffy Co. l $28
      5. Prickly Zip Pouch - Towne 9 l $16
      6. Praying Skeleton Wallet - Backerton l $38

        Men's Socks

        1. Pink Ladies Crew Socks - Feat l $12 
        2. Bill Murray Crew Socks- Good Luck Sock l $14 
        3. Gumby Crew Socks - Socksmith l $10 
        4. R2 Unit Crew Socks - Stance l $20 
        5. Cheech and Chong Crew Socks - Odd Sox l $14 
        6. Killin' It Crew Socks - Blue Q l $12

          Women's Socks

          1. Rwr-ler Rink Knee High Socks - Sock It To Me l $12 
          2. Everything Sucks Crew Socks - Feat l $12 
          3. Sloth Bling Crew Socks - Socksmith l $8 
          4. Ode To Frida Crew Socks - Good Luck Sock l $14 
          5. You Crafty Bitch Crew Socks - Blue Q l $10 
          6. Galaxy Kitty Ankle Socks - Living Royal l $8 
          7. The Wave Bamboo Crew Socks - Socksmith l $10

            Kid's Socks

            1. Galaxy Socks - Odd Sox l $8.99 
            2. Peeling Out Socks - Sock It To Me l $9 
            3. USA Flag Mini Socks - Skyline l $14 
            4. Hoot's The Cutest Socks - Socksmith l $5.50 
            5. My Otter Half Socks - Sock It To Me l $6.50 
            6. Fired Up Socks - Socksmith l $5.50

              Hats

              1. Glazier Hat - Vans l $28 
              2. Psychic Dad Hat - CRSHR Brand l $28 
              3. Classic Patch Trucker Hat - Vans l $20 
              4. San Francisco Hat - Goorin Bros. l $35 
              5. TMNT Dad Hat - CRSHR Brand l $28 
              6. Beach Girl Trucker Hat - Vans l $20  
              7. Freedom Hat - Goorin Bros. l $30 
              8. Peanuts Good Grief Hat - Vans l $32 
              9. Fade Dad Hat - Any Memes l $24

                Clothing

                1. Magic Unicorn Shirt - Solid Threads l $24 
                2. Cobra Shirt - Retro Brand l $30 
                3. Agro Out Of Water - Maui and Sons l $28 
                4. Smokin' Muscle Tank - Bandit Brand l $44

                  Men's Shoes

                  1. Iniki Runner in Grey - Adidas l $120
                  2. Hi in Natural White - PF Flyers l $60
                  3. DNX Trainer in White - Saucony l $80
                  4. Chuck 70 Low Top in Dark Sangria - Converse l $80
                  5. Court Borough Mid Winter in Outdoor Green - Nike l $90
                  6. Sk8-Mid Reissue in Checkerboard - Vans l $65

                    Women's Shoes

                    1. Center Hi in Eden - PF Flyers l $60 
                    2. 1461 in Indigo - Dr. Martens l $115 
                    3. Specialist in Blush Pink - Gola l $80 
                    4. Old Skool Platform in Checkerboard - Vans l $65 
                    5. EPR 78 in Peacoat - Onitsuka Tiger l $80 
                    6. Pallabosse in Sunrise - Palladium l $100

                      Kid's Shoes

                      1. Sk8-Hi Glitter Unicorn Zip - Vans l $50 
                      2. St Runner in Dark Purple - Puma l $40 
                      3. Orbit Rain Boot in Navy Marine - Kamik l $31 
                      4. Chuck Low Top in White - Converse l $30 
                      5. Superstar in White - Adidas l $55 
                      6. Sk8-Hi Reissue in Blue - Vans l $40

                      View Post

                    1. 20 Days of Thanks!

                      During the holiday season we are wrapped up in getting gifts for others and forget to get ourselves something. To help you treat yo self we are launching ur second annual 20 Days of Thanks.

                      What is it?

                      20 Days of Thanks is a 20-day giveaway on Instagram. This promotion will start Friday November 24 and end on Wednesday December 13.

                      What's New this year?

                      This year we have decided to partner with over 30 local businesses including: Agency, Angel Face Botanicals, Botanic and Luxe, Childish, Companion, Equilibrium Float, Feejays, Fit 4 Mom Santa Cruz, Hip & chick organics, Hotel Paradox, Jet Set Bohemian, LIFEAID, Luma Yoga, Mission Hill Creamery, Nick Vargas, Not Pie Cupcakes, Nut Kreations, Pacific Cookie Company, Pour Tap Room, Queen of Succulents, Santa Cruz Cryotherapy, Santa Cruz Chiropractic, Santa Cruz Sports Nutrition, Sin Sisters Burlesque, Stripe, The Mermaid Shop, True Olive Connection, Toadal Cross Training, Wallflower Boutique, and Yoso Wellness.

                      How do I enter?

                      + Check our Instagram daily to find out the giveaway for that day and instructions for entering.

                      Is there a limit to the amount of days I can enter?

                      There is no limit, so feel free to enter every day! 

                      Can I enter if I live far away?

                      To win you must be able to pick up your prize in store. Unfortunately we are not able to send your prize in the mail.

                      How will I know if I won?

                      Each day's winner will be notified 72 hours after the giveaway has launched

                      Do I have to do anything after I have picked up my prize?

                      Once you have received your prize please post a picture of yourself wearing the item you won on Instagram and tag us & #oldschoolsantacruz.

                      Do I have to purchase anything to be entered to win?

                      No purchase is necessary to win

                      Good luck!

                      View Post

                    2. What's Hot This Summer

                      🔥WHAT'S HOT FOR SUMMER 2017🔥

                      💫Pins


                      1. Fruit Punch Pin - Laser Kitten l $12
                      2. Neon Unicorn Sign Pin - Laser Kitten l $12
                      3. Make Out Mix Pin - Laser Kitten l $12
                      4. Rainbow Kitten - Laser Kitten l $12
                      5. Martini Pin - Strike Gently l $10
                      6. Knife Pin - Strike Gently l $10
                      7. Extraterrestrial Pin - Strike Gently l $10
                      8. Bottle Pin - Strike Gently l $10
                      9. Lizzie McGuire Pin - Heartificial l $10
                      10. Darya "Best" Pin - Heartificial l $10
                      11. Jane "Friends" Pin - Heartificial l $10
                      12. Reptar Cereal Pin - Heartificial l $10

                      👛Under $20

                       

                      1. Dick and Jane Upcycled Storybook Wallet - Mugwump l $9
                      2. Dot Fox Mini Wallet - Fluffy Co. l $18
                      3. Beer Money Coin Purse - Blue Q l $5
                      4. Santa Cruz California Flag Sticker - Tim Ward l $3
                      5. Albert Einstein Keychain - Leroy's Place l $16
                      6. Frida Kahlo Keychain - Leroy's Place l $16
                      7. Bob Ross Keychain - Leroy's Place l $16
                      8. Boot Laces - Dr. Martens l $4

                      👜Under $50

                       
                      1. Aviator Sunglasses - AJ Morgan l $20
                      2. Marbled Sunglasses - AJ Morgan l $20
                      3. Gameboy Color Denim Dad Hat - C R S H R l $28
                      4. Easy Tiger Leather Folded Wallet - Fluffy Co. l $34
                      5. John Wayne Lil Wayne Earrings - Leroy's Place l $30
                      6. Space Chimp iPhone 7+ Bamboo Case - Red Panda l $44

                      👕Shirts

                       
                      1. In Spirit I am Free Shirt - The Mountain l $22
                      2. Cosmic Unicorn Shirt - The Mountain l $22
                      3. Shark Badge Shirt - Maui and Sons l $32
                      4. Wait Shirt - Old School Supply Co. l $25

                      Socks

                      👣Women's Socks


                      1. Melange Plantlife Crew Socks - HUF l $16
                      2. My Cat Is Cool As Fuck Crew Socks - Blue Q l $10
                      3. Clueless Girl Squad Ankle Socks - Living Royal Socks l $8
                      4. One Nation Athletic Crew Socks - Skyline l $14
                      5. Feat Pizza Crew Socks - FEAT Socks l $15
                      6. Le Petit Prince Crew Socks - Socksmith l $8

                      👣Men's Socks


                      1. Screaming Hand Crew Socks - Stance l $12
                      2. Panda Mint Green Crew Socks - FOOTWORK l $12
                      3. UCSC Flat Slug Crew Socks - Socksmith l $10
                      4. Kauais Crew Socks - FEAT Socks l $15
                      5. Puking Rainbows Crew Sock - ODD SOX l $15

                      👣Kid's Socks


                      1. Nebula Crew Socks - ODD SOX l $9
                      2. Gumby & Pokey Socks - Socksmith l $6
                      3. Raptor Socks - Socksmith l $6
                      4. The Resistance Star Wars Socks - Stance l $20
                      5. Golden State Sock Set - Skyline l $14
                      6. Touch Down Socks - Sock It To Me l $7

                      Footwear

                      👡Slides


                      1. Floral Beach Slide - Melissa l $85
                      2. Mixed Glitter Beach Slides - Melissa l $85
                      3. Scarlet Adilette Slides - Adidas l $45
                      4. Checker Slide-On - Vans l $30
                      5. Port Royale Slide-On - Vans l $30
                      6. Adi Blue Adilette Slides - Adidas l $45

                      👠Women's Shoes


                      1. Shadow Original - Saucony - $70
                      2. Matchcourt Mid - Adidas l $75
                      3. Fuchsia Tanjun - Nike l $65
                      4. Aranha 79/16 Jelly Sandal - Melissa l $95
                      5. Vanguard Heritage - Brooks l $75
                      6. Original White Sandal - Salt-Water Sandals l $40

                      👞Men's Shoes


                      1. Natural Mystic - New Balance l $70
                      2. Gazelle - Adidas l $80
                      3. Air Force 1 07' - Nike l $90
                      4. Black Ball Hi - Vans l $62
                      5. Chariot - Brooks l $80
                      6. Varsity - Gola l $50

                      👢Girl's Shoes


                      1. Cabana Racer - Puma l $30
                      2. Shimmer Sliver Slip-On - Vans l $40
                      3. Delaney Boot - Dr. Martens l $75
                      4. Gazelle - Adidas l $65
                      5. Court Borough Mid - Nike l $65
                      6. Cat Sk8-Hi Zip - Vans l $45

                      👟Boy's Shoes

                       
                      1. Cabana Racer - Puma l $35
                      2. Old Skool V - Vans l $35
                      3. Chuck Taylor High Tops - Converse l $35
                      4. Alphabounce - Adidas l $80
                      5. Court Borough Mid - Nike l $65
                      6. Seeley - Adidas l $55

                      Have a wonderful summer!

                       

                      View Post

                    3. 2016 Holiday Gift Guide

                      STOCKING STUFFERS FOR $20 OR LESS

                      Accessories

                      1. Unicorn on the Cob Koozie - Freakers l $12
                      2. Sunglasses - AJ Morgan l $20
                      3. Rasta Laces - In The Loop l $3.95
                      4. Stand Off No Odor Insoles - Inkblaat l $14.99
                      5. Mini Bike Wallet - Fluffy Co. l $18
                      6. Santa Cruz Shark Sticker - Life At Sea l $3
                      7. Bay Area Map Wallet - Mugwump l $12

                      Men’s Socks


                      1. Golden State Warriors Crew Socks - Skyline Socks l $14
                      2. Yo Dude Stupid Face Crew Socks - Blue Q l $12
                      3. Zero Fox Given Crew Socks - Socksmith l $10
                      4. Droid Crew Socks - Stance l $20
                      5. Sea Captain Crew Socks - Sock It To Me l $11.50

                      Women’s Socks


                      1. Unicorn vs. Narwhal Knee High Socks - Sock It To Me l $12
                      2. I Hate Everyone Too Crew Socks - Blue Q l $10
                      3. Hana Classic Crew Socks - Stance l $12
                      4. Pineapple Dude Crew Socks - Jyinstyle l $12
                      5. Donuts in Mint Crew Socks - Socksmith l $7.50

                      Kid’s Socks


                      1. Red Ninja Socks - Sock It To Me l $9
                      2. Hedgehog Heaven Socks - Sock It To Me l $6.50
                      3. Cat & Dog Socks - Pals l $9
                      4. Chewie Socks - Stance l $16
                      5. Golden State Warriors Socks - Skyline Socks l $14

                      Undergarments


                      1. Shark Attack Boxer Briefs - Sock It To Me l $20
                      2. Badass Boxer Briefs - Sock It To Me l $20
                      3. Einstein Boxer Briefs - Sock It To Me l $20
                      4. Badass Undies - Sock It To Me l $10
                      5. A Purrfect World Undies - Sock It To Me l $10

                      PRESENTS FOR $50 OR LESS

                      Accessories


                      1. Madge Necklace - Leroy’s Place l $30
                      2. Easy Tiger Leather Folded Wallet - Fluffy Co. l $34
                      3. Mermaid Bamboo iPhone 6+ Case - Red Panda l $44
                      4. SF Bamboo iPhone 6 Case - Red Panda l $39
                      5. Repurposed Billboard Pouch Wallet - Rareform l $25
                      6. East Vs West Earrings - Leroy’s Place l $30
                      7. Women’s ¾ Insole - Superfeet l $29.95

                      Hats


                      1. Toy Story Collectors Hat - Vans l $26
                      2. Twerk Dad Hat - Anymemes l $30
                      3. Rock On Trucker Hat - Spacecraft Collective l $24
                      4. Acid Dad Hat - CRSHR Brand l $28
                      5. Chronic Pom Beanie - Spacecraft Collective l $24
                      6. Rooster Hat - Goorin Bros l $25

                      Clothing


                      1. Golden State Warriors Footie Pajamas - NBA l $20
                      2. San Francisco Sweater - Retro Brand l $48
                      3. Catzilla vs Robot Shirt - The Mountain l $22
                      4. Reaper Shirt - Old School Supply Co. l $25

                      Kid’s Shoes


                      1. Stomp Boot in Red Rouge - Kamik l $31
                      2. Pug Classic Slip-On - Vans l $32
                      3. Sk8-Mid Reissue in Port - Vans l $40
                      4. Sk8-Hi Zip in Shimmer Blue - Vans l $45
                      5. Cabana Racer in Mazarine Blue - Puma l $35
                      6. Cabana Racer in Hollyhock - Puma l $40
                      7. Stomp Boot in Yellow - Kamik l $31
                      8. Stomp Boot in Plum - Kamik l $31

                      GIFTS FOR $100 OR LESS

                      Men’s Shoes


                      1. Sk8-Hi Reissue Lite - Vans l $75
                      2. Leather Hi Top in White - Converse l $70
                      3. Suede Classic in Peacoat - Puma l $65
                      4. Cabrillo in Black - Dr. Martens l $80
                      5. Tanjun in University Red - Nike l $65
                      6. Stan Smith in Tracar - Adidas l $90

                      Women’s Shoes


                      1. Hi Top in Metallic Gold - Converse l $75
                      2. Sk8-Hi Slim in Belair - Vans l $65
                      3. Superstar in White - Adidas l $80
                      4. Suede Classic in High Risk Red - Puma l $65
                      5. Maelly in Black - Dr. Martens l $95
                      6. Zoom Flo 3 in Bright Mango - Nike l $90

                      SPLURGE IN STYLE


                      1. Star Wars Limited Edition Sock Set - Stance l $120
                      2. Foldsack - Fjallraven l $110
                      3. Chelsea Boot in Cherry Red Rouge - Dr. Martens l $130
                      4. NMD_R1 - Adidas l $120
                      5. Searcher Boot in Grey Herringbone - TOMS l $139

                      Not sure what to get? Pick up an Old School Shoes Gift Certificate! 

                      Happy Holidays!

                      View Post

                    4. 20 Days of Thanks

                      20 Days of Thanks

                      During the holiday season we are wrapped up in getting gifts for others and forget to get ourselves something. To help you treat yo self we are launching 20 Days of Thanks to celebrate reaching 2k followers on Instagram and to thank our customers and community for helping support us over the past 14 years.

                      What is it?

                      20 Days of Thanks is a 20-day product giveaway on Instagram. This promotion will start on Friday November 25 and end on Wednesday December 14.

                      How do I enter?

                      + Check our Instagram daily between 9 a.m. and 3p.m. to find out the prize for that day

                      + Make sure you are following us on Instagram. You will be disqualified if you are not following us. 

                      + To enter for that day's giveaway, tag 3 friends who live in the area and comment on the photo telling us why you should win.

                      Is there a limit to the amount of days I can enter?

                      There is no limit, so feel free to enter every day! If you are entering on multiple days you must tag different friends each day.

                      Can I enter if I live far away?

                      To win you must be able to pick up your prize in store. Unfortunately we are not able to send your prize in the mail.

                      How will I know if I won?

                      Each day's winner will be notified the next day and be sent a DM on Instagram letting them know that they won.

                      Do I have to do anything after I have picked up my prize?

                      Once you have received your prize please post a picture of yourself wearing the item you won on Instagram and tag us & #oldschoolsantacruz.

                      Do I have to purchase anything to be entered to win?

                      No purchase is necessary to win

                      Good luck!

                      View Post

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